More than 95% of Americans are reached by media targeting vehicle drivers and passengers. The average American has traveled 302 miles in the past 7 days Presently over 125 million Americans commute to work daily while driving 3.4 trillion miles annually The number of personal vehicles on the road has increased 147% in the last twenty years. Each vehicle wrap can generate between 30,000 - 70,000 impressions. Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event marketing and are increasingly being used as part of the marketing mix. Mobile advertising generates 2.5 times more attention than a static billboard. Fleet vehicle wraps boosts name recognition 15 times greater than any other form of advertising 91% of target audiences notices both graphics and text. A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising are vital to impact shopping and purchasing on the way home from work. Outdoor advertising deliver immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week.